Lotte Chilsung, the Epitome of Refreshment 'Chilsung Cider'

Established as a leading carbonated beverage for 73 years
Reduced calorie concerns with the launch of Zero in 2021

Lotte Chilsung Beverage's 'Chilsung Cider' celebrated its 73rd anniversary last year. As of the first half of the year, cumulative sales surpassed 36 billion cans, based on 250mL can equivalents. Chilsung Cider was first launched on May 9, 1950, as the first product released by 'Dongbang Cheongnyang Beverage Partnership,' established by seven displaced persons working together. They initially intended to name the product 'Chilseong (七姓)' referring to the seven different surnames of the founders, but decided on 'Chilsung (七星)' by replacing the character for surname (姓) with the character for star (星), symbolizing the company's wish for eternal prosperity.

In January 2021, Lotte Chilsung introduced 'Chilsung Cider Zero,' which preserves the original product's authentic taste and aroma while allowing consumers to enjoy it without calorie concerns. In June last year, they launched 'Chilsung Cider Zero Blue Lime,' a zero-calorie carbonated beverage enhanced with natural lime flavor to further strengthen its refreshing qualities. This product has been steadily selling, praised for offering consumers a new experience and expanding their choices in zero-calorie carbonated drinks.

This content was produced with the assistance of AI translation services.