Busan City to Host '2024 Korea Coffee Championship & S카Market'

February 1-4 at BEXCO, City and SCA (Specialty Coffee Association) Korea Chapter Jointly Host

Over 100 Specialty Coffee Companies Including Baristas and Roastery Cafes, with More Than 10,000 Attendees

Busan City will jointly host the ‘2024 Korea Coffee Championship & SCA Market’ with the SCA Korea Chapter from February 1 to February 4 for four days at BEXCO Exhibition Hall 1, Hall 3.

2024 Korea Coffee Championship & S카Market Poster.

This event is an unprecedented occasion designed to promote the brand and strength of ‘Coffee City Busan’ and to raise interest in the global coffee competition ‘2024 World of Coffee & World Barista Championship’ to be held in Busan this May.

The event consists of ▲an opening ceremony ▲the ‘Korea Coffee Championship,’ the national selection competition with three categories, and ▲the SCA Market, a festival where various people can discuss specialty coffee and enjoy specialty coffee firsthand.

It is expected that about 100 specialty coffee-related companies such as roastery cafes, famous baristas, industry officials, and around 10,000 citizens will participate.

First, ▲the opening ceremony will be held at 10 a.m. on February 1. During the ceremony, a ‘Coffee City Busan Coffee Bean Blending Performance’ will take place to celebrate the opening of this event held in ‘Coffee City Busan.’

Coffee can produce various flavors through the blending process, which mixes different coffee beans with distinct aroma and taste characteristics in specific ratios.

This ceremony symbolically expresses the potential and charm of Coffee City Busan by showcasing the coffee blending process, offering participants a unique experience exclusive to ‘Coffee City Busan.’

▲The ‘Korea Coffee Championship’ will be held over four days from February 1 to 4, selecting the Korean representatives who will compete in the world’s most prestigious coffee competition, the ‘World Coffee Championship.’ Notably, the three categories of this competition will be held simultaneously in Busan for the first time nationwide, which is expected to impress participating athletes leading the domestic coffee industry with the distinctive capabilities of Coffee City Busan compared to other cities.

The three categories are the Korea National Barista Championship, Korea Latte Art Championship, and Korea Coffee In Good Spirits Championship.

▲The ‘SCA Market’ will also run for four days from February 1 to 4. Visitors can experience programs and side events such as Coffee Village, Business Cupping (coffee tasting), seminars, and a special coffee exhibition.

At ‘Coffee Village,’ a charmingly arranged space featuring various coffee-related items from specialty coffee roasteries to coffee accessories, visitors can meet baristas and roasters, taste the coffee they offer, and discuss the latest trends in the coffee industry.

At ‘Business Cupping,’ attendees can meet farm owners from major specialty coffee producing countries such as those in Central and South America. Producers will share stories from their origins and conduct coffee cuppings using recently emerging processing methods. Business consultations with local companies will also be held.

‘Seminars’ will be conducted in a format combining theory and practice, featuring rare speakers who will communicate on various issues and topics across the coffee industry. Additionally, a ‘Special Coffee Exhibition’ will allow visitors to experience the process of coffee seeds being transformed into a cup of coffee.

Notably, renowned coffee figures such as 2023 World Barista Champion Um Boram and 2022 World Barista Champion Anthony Douglas are expected to participate in various programs including seminars and business cuppings, enriching the event further.

Many overseas roastery cafes and experts will also participate.

Mayor Park Hyung-jun stated, “This event is expected to be a great opportunity to promote the brand and strength of ‘Coffee City Busan’ ahead of the global coffee competition to be held in Busan this May.” He added, “We hope everyone will enjoy the coffee feast unfolding in ‘Coffee City Busan,’ and our city will continue to collaborate with the SCA Korea Chapter to promote various projects for the development of Busan’s coffee industry and coffee culture.” He also said, “We will do our best to ensure this event contributes to revitalizing the local economy and establishes itself as a special event unique to Busan. We will strive to continue hosting the ‘Korea Coffee Championship,’ the competition that selects national representatives for the world competition, here in Busan every year.”

This content was produced with the assistance of AI translation services.