Gwangju's Old Downtown Transformed into a Vibrant Attraction with 'GwangjuPoli' Highlights

‘99 Kan’·‘Gwangju Saramdeul’·‘Tupyo’ and 9 Other Works Photo Spot Created

Audio Guide Service for 31 Works... Enhanced Communication with Short-Form and Reels Production

Gwangju Pollys installed throughout the old downtown area of Gwangju have been transformed into dazzling scenic lighting attractions, providing citizens with new sights to enjoy.

The Gwangju Metropolitan City (Mayor Kang Gi-jung) announced on the 24th that it has completed the installation of scenic lighting on five Gwangju Polly works in the Chungjang area?‘99 Kan’, ‘Gwangju Saramdeul’, ‘Yudongseong Jojul’, ‘Gwangju Sarangbang’, and the K-POP street ‘Tupyo’?and has started providing audio guide services for 31 works.

A Folly originally refers to a building that has lost its original function and serves a decorative role.

Scenic lighting with a winter atmosphere was installed on the work ‘99 Kan’ located in front of the Chungjang Security Center and on ‘Gwangju Sarangbang’ situated next to the bus stop around ACC.

Additionally, the work ‘Yudongseong Jojul’ in Geumnam Park was equipped with scenic lighting to maintain the work’s uniqueness while naturally guiding vehicle flow. The work ‘Tupyo’ on K-POP Star Street revived its previously paused storyboard function and introduced experiential tourism content linked with the specialized street.

The city expects that Gwangju Pollys, created with various scenic lighting, will become popular ‘certification shot’ spots, and with the 5th phase of the Gwangju Polly project creating an urban trail connecting the Pollys, the old downtown will be reborn as a new vitality hub harmonizing the past, present, and future.

Furthermore, the city supports ‘audio guide services’ for 31 Gwangju Polly works. Using the ‘Qpicker’ app that supports audio guides and QR codes attached to Polly information boards, a 24-hour audio guide service is provided.

In addition, to attract interest from the MZ generation, content such as short-form videos and reels are produced on social networking services (SNS) to improve awareness of Gwangju Pollys and strengthen communication.

On the 30th, Gwangju City will hold a meeting of the ‘Polly Citizens’ Council’, an advisory body composed of culture, art, and architecture experts, at the Gwangju Biennale to discuss the progress of the Gwangju Polly project, the concept of the 5th phase Polly trail, and the direction of the works.

Kim Jun-young, Head of the New Vitality Promotion Headquarters, said, “We are breathing new life into Gwangju Polly works located in the old downtown with scenic lighting and are preparing to create an urban trail connecting the Pollys. We will do our best to make Gwangju a fun city where imagination becomes reality, providing citizens with new enjoyment and cultural recharge.”

This content was produced with the assistance of AI translation services.