Junji's Unusual Experiment... 100m Runway in Front of the Eiffel Tower in Paris

Rough Mood FW Collection for the Industrial and Industrialization Era
Vice President Jung Wookjun "Brand Expansion Including Accessories"

Samsung C&T Fashion division's global brand JUUN.J announced on the 22nd that it held its 2024 Fall/Winter season collection in Paris, France.

On the 19th, JUUN.J created a runway nearly 100 meters long inside a garage building near the Eiffel Tower, showcasing a futuristic collection while capturing the rough mood of the industrial and industrialization era. This was the first collection held since Jung Wookjun, JUUN.J's Creative Director (CD), was promoted to Vice President last year, attracting a large number of global buyers such as Harrods and Printemps.

The theme of this collection was set as ‘Eccentric’ (meaning peculiar or quirky). The most notable aspect was a multifaceted experiment based on materials like velvet (a fabric with a unique sheen) and sequins (thin sparkling decorative pieces). They presented diverse combinations such as using velvet, knit, and eco-fur together with leather, as well as pairing dresses with pants, and pants with bustiers. The collection transcended not only gender boundaries but also the boundaries of items, materials, and styling, showing strong contrasts by combining various materials including wool, leather, denim, fur, and sequins.

Jung Wookjun, JUUN.J CD (Vice President), said, “Although it looks eccentric and quirky, we emphasized expressing beauty within that to highlight JUUN.J’s identity. Through continuous branding expansion such as accessories, we will gradually establish ourselves as a design house.”

This content was produced with the assistance of AI translation services.