‘Together Adding the Future, Sharing Gangseo Together’... Gangseo-gu Unveils New BI

Gangseo-gu, Seoul (Mayor Jin Gyo-hoon) has unveiled the BI (Brand Identity) embodying the 8th term district slogan, "A Future Added Together, Gangseo Shared Together."

The BI features various expressions of friendly characters and vibrant colors. The characters each display joyful, happy, and surprised expressions, representing the diverse faces of Gangseo residents. The colors yellow, green, red, and blue symbolize Gangseo-gu's bright and ever-changing future. The snowflake-shaped symbol, which appears to combine addition and multiplication signs, expresses the core values of the district administration: "togetherness," "balance," and "innovation," while also depicting Gangseo-gu's dreams and hopes spreading in all directions.

The district stated that the newly unveiled BI visualizes the core values promoted by Gangseo-gu along with the district slogan, "A Future Added Together, Gangseo Shared Together."

The newly developed BI will be published on the Gangseo website and actively used in various promotional materials and facilities to inform both internal and external audiences about the district administration. The BI is available in two basic types and six variations, which can be downloaded from the district office website (Introduction to Our District - About Gangseo-gu).

Mayor Jin Gyo-hoon said, "I hope the newly created BI will be widely used as a communication medium that warmly conveys the core values of the district administration to the residents," adding, "I will work even harder to implement an administration that realizes 'A Future Added Together, Gangseo Shared Together' with the 570,000 residents of Gangseo-gu."

This content was produced with the assistance of AI translation services.