Chung-Ang University Successfully Hosts 2024 International Conference... "Confirmed the Importance of Immersive Media"

'The Future of Immersive Media and Content Convergence' Topic

Chung-Ang University announced on the 20th that it successfully concluded the 'International Conference on Immersive Media and Content 2024,' co-hosted by the Immersive Media Innovation Convergence College Project Group and the Virtual Convergence College.

The conference was held at the RYSE Autograph Collection Hotel in Mapo-gu, Seoul, under the theme "The Future of Immersive Media and Content Convergence." It opened with keynote speeches by Professor Greg Chang of UCLA and Project Group Leader Wi Jeong-hyun of the Immersive Media Innovation Convergence College.

First, Leader Wi pointed out that the current immersive media industry is experiencing a 'Chasm' phenomenon. Chasm refers to the 'demand stagnation phenomenon' that occurs during the transition from an early market dominated by a small number of consumers to a mainstream market widely used by the general public. Leader Wi proposed strategies to overcome this stagnation period through intermediate technology, price competitiveness, killer content, and differentiation strategies.

Wi Jeong-hyun, head of the School of Realistic Media Innovation Convergence Project Group, is delivering the keynote speech.
[Photo by Chung-Ang University]

The subsequent lectures featured researchers and experts such as Bj?rn Flintberg from Sweden, former University of Tokyo Professor Akira Baba from Japan, Son Jae-kwon, CEO of The Milk in the United States, and Mitsunobu Uwatoko, Editor-in-Chief of Kadokawa Asuki Research Institute in Japan, who shared information on overseas immersive media trends, market analysis, and forecasts.

During the following panel discussion, various topics were debated. Researcher Bj?rn Flintberg opened the discussion with Professor Kim Do-gyun of Samsung Medical Center's AI Research Center, gaining positive responses by stating, "Korea has no fear of technology."

Leader Wi said, "Immersive media is a technology and market with limitless growth potential that can bring significant changes not only to the industry but also to our daily lives," adding, "Through this conference, we were able to assess how immersive media-based content is transforming our daily lives, industries, and businesses."