Naver Band Hosts Mission Event to Achieve New Year's Resolutions

Naver Band announced on the 19th that it will hold the ‘2024 New Year Resolution Achievement Mission Event - What Matters is an Unyielding Heart’ to support users who set and challenge their New Year goals.

Last year’s New Year mission event attracted significant attention with about 2.4 million mission certification posts created. This year, an event will also be held where users can record their New Year goals and wishes in the 2024 New Year Resolution Time Capsule Band and receive a notification one year later.

Users can participate by joining official missions operated by Band, mission bands created by other users, or by creating their own mission band on a topic of their choice and posting certification entries. The official missions consist of 24 themes that are highly popular among MZ users, such as taking photos at gym entrances, a no-spending day challenge, and daily “jupgging” (picking up trash + jogging).

From the 1st of this month until the 29th of next month, participation in official missions, recommended missions, or self-created missions will automatically enter users into a draw, with benefits such as Naver Pay and Band brand goods provided based on the number of posts submitted.

Launched in December 2019, the Mission Certification Band is a service where users set missions they want to achieve, gather members to challenge together, certify their practice, and share achievement status. The Mission Certification Band has quickly captured the MZ generation by combining with the ‘Gat-saeng’ trend, which means a diligent and productive life, driving Band’s growth. To date, there have been 1.1 million mission certification post authors, and 60% of new users who joined Band last year were in their 10s to 30s.

In fact, the Mission Certification Band also contributes to forming healthy habits and routines among MZ generation users. Last year, about 20,000 missions were created monthly on various topics such as exercise, habits, study, hobbies, and cleaning, with mission certification posts reaching 1 million per month. Additionally, about 45% of users who used the mission feature at least once continue to participate in mission certification for more than three months, and about 30% of users have certified missions for over five months.

This content was produced with the assistance of AI translation services.