Moltail, 17% Increase in Japan Direct Purchase Sales Last Year... "Differentiated Services Effective"

Connect Wave's overseas subsidiary Moltail announced on the 15th that its sales increased by 17% and direct purchase transactions increased by 13% compared to the previous year, based on differentiated services in the Japanese direct purchase market expanded by the weak yen last year.

This achievement was made amid fierce competition with Japanese direct purchase platforms intensified by the weak yen phenomenon continuing since 2022, recognizing Moltail's diverse purchasing infrastructure, services, and competitive product sourcing capabilities.

Currently, Moltail operates its own mall platforms such as Vitatora Japan and Tailist, which directly sell products along with delivery and purchasing agency services (Dahejum, Sajuyo), based on the logistics center established in Tokyo, Japan.

In particular, the growth of Moltail's Japanese direct purchase was driven by the role of its own mall, which, based on long-accumulated data, discovered popular overseas products and enabled purchases in the same environment as domestic shopping malls.

The sales of its own mall, led by Tailist, which sells popular products from countries such as the US, Germany, and Japan, and Vitatora Japan, which provides vertical services for alcoholic beverages, rose 127% year-on-year, and direct purchase transactions increased by 87%.

Among them, Vitatora Japan, a simple and fast overseas direct purchase shopping mall for alcoholic beverages opened by Moltail in 2022, led growth by offering over 370 types of alcoholic beverages from around the world, including wine, whiskey, and sake available for purchase in Japan.

For example, looking at the items mainly purchased by domestic direct buyers last year, alcoholic beverages, tech, fashion, health supplements, and hobby goods were popular. Among alcoholic beverages, sake, one type of alcohol, saw sales increase by 712% compared to 2022. Popularity of famous brand products such as Dassai and Kubota, along with regionally distinctive Jizake, led orders for related items.

Along with this, direct buyers seeking wines that can be aged and consumed, priced around 150,000 to 200,000 KRW, such as Egly Ouriet (Champagne), Tignanello, and Valdicava, also increased, establishing alcoholic beverages as a popular category in Japanese direct purchases.

Additionally, for general products such as tech and fashion, orders through Moltail's convenient purchasing agency services Dahejum and Sajuyo were active. In the tech field, SK Hynix's storage devices (SSD) recorded an all-time low price due to Dahejum and Sajuyo benefits and Black Friday discounts, achieving a high sales volume of about 1,200 units in a short period.

Building on this, Moltail achieved a significant growth rate with Japanese direct purchases increasing by 136% during the 2023 Black Friday period (November 24-26) compared to the same period last year (November 25-28, 2022).

In addition, Japanese drugstore products, animation and idol goods, and high-end running shoes from brands like Asics and Adidas, which are popular due to the recent running boom in Korea, also gained high popularity.

A Moltail official said, “Although the weak yen phenomenon is expected to slow down this year, demand for alcoholic beverages including wine and Japanese local fashion brands is expected to continue increasing,” adding, “Moltail will continue to do its best to provide a convenient direct purchase environment through advanced services and infrastructure.”

This content was produced with the assistance of AI translation services.