Fila Launches New Premium Line 'Fila Plus'... Appoints Rev Tanju as CD

FILA announced on the 15th that it will globally launch its premium line 'FILA+ (FILA Plus)'. Along with this, Lev Tanju, the founder of the famous skatewear brand 'Palace', has been appointed as the Creative Director (CD) to lead FILA Plus.

Fila Plus logo. [Image provided by Fila]

FILA Plus is a sportswear brand consisting of apparel, footwear, and accessories that reinterpret premium materials in a sophisticated and modern way. The collection is inspired by FILA's rich archives, presenting classic silhouettes and craftsmanship newly interpreted for everyday styling.

Lev Tanju, appointed as CD, has been widely communicating not only with the skate community but also with the general public through collaborations with various brands and artists since launching his own brand in 2009. FILA explained that his ability to embrace diverse cultures was the reason he was selected as the leader of FILA Plus.

CD Lev Tanju said, "I was very surprised and impressed by FILA's rich history of over 100 years. Especially, the story of Pierluigi Rolando, an indispensable Creative Director in FILA's history, his drive for innovation, and groundbreaking developments gave me great inspiration."

One of the biggest features of the FILA Plus collection is the logo. It is a transformed and developed version of the F-box logo, a symbol of FILA's brand heritage. Lev Tanju designed it with a lively color combination by applying green and a brighter red on a white background, inspired by the Italian flag where FILA was born. This signifies that FILA's rich Italian heritage is at the core of the FILA Plus collection.

Todd Klein, President of FILA Global Brand, said, "Lev Tanju's forward-looking approach aligns with our mission to respect FILA's history while innovating and advancing as a premium brand. Through this partnership, we will approach our goal of securing a loyal new customer base and becoming a leader in the sportswear field."

The FILA Plus collection is scheduled for a global launch starting from the 2024 Fall/Winter (FW) season.

Creative Director of Fila Plus, Lev Tanju.
[Photo by Fila]

This content was produced with the assistance of AI translation services.