Lotte Department Store Introduces Over 50 Types of Grilled Hanwoo Beef Sets

Seol Gift Set Main Sales Period

Lotte Department Store announced on the 14th that it will offer over 50 types of grilled Hanwoo beef sets during the main sales period for Lunar New Year gift sets starting from the 22nd.

This represents an approximately 10% increase in quantity, reflecting the trend of holiday Hanwoo gifts becoming more diverse, moving away from the past focus on soup and stew cuts.

In fact, as cooking Hanwoo as steak and other dishes has increased, sales of imported gourmet items such as premium salt and oils have also risen by more than 20%.

There are about 10 products specialized in steak cuts, including gift sets planned in collaboration with Chef Yang Ji-hoon, a graduate of the culinary school Le Cordon Bleu.

Premium groceries such as truffle salt and white truffle extra virgin olive oil, which pair well with Hanwoo, have also been increased by 20%.

Han Wook-jin, Grocery Team Manager of Lotte Department Store’s Food Division, stated, "With the expansion of dining-out culture, the landscape of holiday gifts is becoming more diverse," adding, "We plan to further expand premium groceries that complement Hanwoo."

This content was produced with the assistance of AI translation services.