Lotte Chilsung to Preemptively Lower Shipment Prices of 'Cheongha' and 'Baekhwaseubok' Starting from the 17th

4.5~5.8% Reduction

Lotte Chilsung Beverage announced on the 12th that it will proactively lower the shipment prices of fermented liquor and other alcoholic beverages starting from the 17th. This price reduction comes two weeks ahead of the introduction of the standard sales ratio for fermented liquor and other alcoholic beverages, which will take effect on February 1.

With the government's standard sales ratio for domestic fermented liquor and other alcoholic beverages being applied from February 1, Lotte Chilsung will reduce the shipment prices of cheongju "Cheongha," "Cheongha Dry," and "Baekhwaseubok" by 5.8%, and other alcoholic beverages "Byeolbit Cheongha" and "Rose Cheongha" by 4.5%. Additionally, the shipment prices of three fruit wines, "Seoljungmae," "Seoljungmae Gold," and "Lemon Gin," as well as the domestic wine "Majooang," will be lowered by 5.3%.

The standard sales ratio applied to fermented liquor and other alcoholic beverages from February is a certain percentage deducted when calculating the taxable base, considering "sales profit and distribution costs." Cheongju will decrease by 23.2%, yakju by 20.4%, fruit wine by 21.3%, and other alcoholic beverages by 18.1%.

A representative from Lotte Chilsung Beverage stated, “We are actively participating in the government's price stabilization policy and plan to supply products at the reduced prices starting from shipments on January 17, before the system is implemented, to ease the consumer burden on purchasing ceremonial liquors such as Baekhwaseubok and gift alcoholic beverages ahead of the upcoming Seollal holiday.”

This content was produced with the assistance of AI translation services.