Blade ENT (Blade Entertainment) announced on the 12th that it has launched 'Pinkverse,' a project integrating artificial intelligence (AI) technology into entertainment, on the GPT Store.


Pinkverse is a virtual girl group currently being produced by Blade ENT. It is part of a new-concept convergence business combining high-tech technology and a professional entertainment system. The official debut and album release of Pinkverse are scheduled for May this year. Through Pinkverse, the company plans to secure a leading position in the virtual idol market, which has recently become a main culture among the MZ generation.


The GPT Store, launched by OpenAI, is a platform that provides various plugins utilizing OpenAI's GPT models. 'Pinkverse,' which can be experienced through the GPT Store, offers users an immersive experience through advanced AI technology. Within the Pinkverse universe, users can vividly experience the members' personalities, stories, and musical characteristics through interactive communication.


Additionally, Blade ENT plans to present a futuristic virtual idol model optimized for Apple's 'Vision Pro,' scheduled for release in February. As the launch of Apple's Vision Pro becomes more tangible, it is expected that a one-source multi-use (OSMU) strategy utilizing this device will enable category expansion into various entertainment fields.


In particular, the character IP (intellectual property) industry utilizing Apple Vision Pro holds great growth potential. Blade ENT's virtual character IP can be used across various media such as animation, comics, movies, and games. Combined with Apple Vision Pro, it is expected to provide a more realistic and immersive experience.


A Blade ENT representative stated, "Through AI technology, a deep bond is formed between users and virtual characters, and based on this, we plan to offer users a new virtual culture." They added, "By providing fans with a new form of interaction, we expect the virtual idol culture to expand further by delivering an entertainment experience different from the existing ones."



They continued, "Pinkverse, launched on the GPT Store, will continuously add more innovative and fresh services through ongoing updates," and said, "We will strive to quickly respond to trends such as the GPT Store and Vision Pro to secure a leading position in the rapidly changing AI market."


This content was produced with the assistance of AI translation services.

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