Pearl Abyss Black Desert Popup Store 'Popular'... Thriving from Samcheong-dong and Gwanghwamun to Pangyo

Interest continues to grow in Pearl Abyss's pop-up stores tailored to the characteristics of each area, from Gwanghwamun and Samcheong-dong in Seoul to Pangyo. Pearl Abyss is planning various pop-up stores with companies and encouraging Black Desert users to participate offline.

According to industry sources on the 12th, Pearl Abyss opened a Black Desert pop-up store celebrating the 10th anniversary of the service at Hyundai Department Store in Pangyo and is holding events. Located on the 4th floor of the department store, the Black Desert pop-up store was planned under the theme "Geomsa Hyungtong," a portmanteau of Black Desert and Mansahyeongtong, to create a space where users who have been together for 10 years can wish for safety and good fortune this year and say goodbye.

Newly introduced souvenirs such as the Black Desert Yutnori set and the Morning Country music box are available, along with photo zones and experiential events. Inside the pop-up store, participatory spaces such as a wish tree where visitors can make New Year's wishes and a 10th-anniversary message wall have been set up. Additionally, across from the pop-up store, there is a cafe collaborated with the coffee brand Matt Black, where visitors can enjoy drinks and desserts made with Black Desert items.

Matt Black Coffee, which introduced the collaboration cafe, is a design-based coffee brand that received much attention in Los Angeles, USA, for its three-dimensional space and trendy goods design, and opened its second store at Hyundai Department Store Pangyo in September last year.

Pearl Abyss's pop-up stores were planned to provide the joy of online experiences offline as well. Rather than simply selling goods, they offer a complex cultural space with various sights and entertainment, attracting attention from users visiting the pop-up stores.

Previously, in June 2022, Pearl Abyss partnered with Emart24 to open the 24BLACK pop-up store in Samcheong-dong, Seoul. The existing Emart24 Samcheong-dong store was decorated to resemble a luxury store, with a premium concept using black design.

The first floor was composed of a photo booth and convenience store space, and the second floor was an exhibition and experience space, allowing visitors to encounter Black Desert goods as well as collaborative products between Emart24 and Black Desert such as ▲Black Burger ▲Black Sari (squid ink pasta) ▲Black Saechi (chicken shrimp gangjeong). The pop-up store was visited by over 14,000 people during its two-week run.

Also, in April last year, the Morning Country pop-up store was held in Gwanghwamun. In collaboration with the Korea Tourism Organization, the Black Desert Morning Country pop-up store was showcased at Hiker Ground located in Cheonggyecheon, Seoul. Hiker Ground is an experiential space where visitors can experience Korean traditional culture, K-pop, media art, and other K-content. It opened in July 2022 and has recorded over one million cumulative visitors.

The Morning Country pop-up store, arranged with various experience zones from the first to the third floor of Hiker Ground, included a pop-up store where visitors could find limited Morning Country goods, as well as ▲Hiker Wall ▲MY STAGE ▲Ink Painting Exhibition Zone ▲Hiker Tower ▲Dramatic Trip Zone, creating a space for cultural experiences to see and enjoy. It received great responses as a pop-up store that combined the beauty of Korea with K-games and content.

Pearl Abyss also elevated the status of K-games through Black Desert Morning Country. Pearl Abyss was selected as the "Business of the Year" at the 18th DARI Awards. The DARI Awards, which symbolize a bridge for Korea-US cultural industry exchange, are hosted by the Korean Cultural Center in Los Angeles and the Korea Creative Content Agency. Pearl Abyss was chosen as the Business of the Year for raising awareness of Korean games in the United States.

This content was produced with the assistance of AI translation services.