TVING Selected as Priority Negotiation Partner for KBO League Broadcast Rights
Announcement of New Concept Digital Environment Construction
Tving announced on the 8th that it has been selected as the preferred negotiation partner in the competitive bidding for the 2024-2026 KBO League wired and wireless broadcasting rights. The company plans to upgrade the viewing experience and maximize digital enjoyment to build a new concept digital environment that satisfies both KBO popularity and baseball fans. A representative stated, "We will fully leverage our rich broadcasting experience, genuine passion for sports, and unparalleled content production and distribution capabilities in a media environment capable of handling large traffic volumes to achieve the best synergy."
Tving presented three main specific strategies: △ operating team-specific channels △ implementing a viewing environment that allows quick access with just two clicks △ supporting multi-view split viewing. They also plan to expand the fan base by spreading additional content through social networking services (SNS) and digital platforms.
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The representative said, "CJ has contributed to the globalization of the golf industry as well as the expansion of various sports such as tennis, swimming, and breaking dance. Through close consultations with the KBO and teams, we will do our best to satisfy fans and help the growth of the KBO."
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