"Free Coffee Every Day for 365 Days"… Starbucks New Year Lucky Draw

14-Day Event from January 8 to 21
Enter by Ordering Made-to-Order Drinks via Siren Order
Over 28,000 Winners Enjoy Benefits

Starbucks Korea is holding the ‘2024 Lucky Draw’ event to celebrate the New Year. The event runs for 14 days from the 8th to the 21st of this month.

The Lucky Draw event is a promotion where participants can receive generous prizes along with a New Year’s luck message. Customers can participate once per receipt when ordering a beverage through Siren Order using a Starbucks card registered to their Starbucks app account.

The prizes offered include ▲1-year free Starbucks beverage pass (5 winners) ▲New Year MD 5-piece set (5 winners) ▲3 New Year promotion beverage size-up coupons (2014 winners). Each day during the 14-day period, 2,024 winners will enjoy the benefits, with a total of 28,336 gifts given throughout the event.

Through this event, 70 customers who win the free beverage pass will be able to enjoy one tall-sized handcrafted beverage daily for one year starting February 1. Assuming the winners order a tall-sized Caff? Americano every day, they will receive benefits worth over 1.64 million KRW.

The New Year MD 5-piece set consists of various items designed with the motif of the blue dragon, including tumblers, dolls, and glass sets. The size-up coupons apply to New Year beverages and Starbucks Strawberry Latte, and detailed eligible items for the size-up can be checked through the issued coupons.

In addition to providing prizes to winners, Starbucks also delivers various messages wishing New Year’s luck to all participants in the Lucky Draw, supporting a year opened together with Starbucks.

To participate in the event, customers can access the event page via the app push notification received after placing a Siren Order or through the ‘What’s New’ menu, then select their favorite New Year promotion beverage or food item. They can instantly check if they have won along with a message of encouragement, and there is no limit to the number of daily participations.

Starbucks is conducting various events to wish customers well in the Year of the Black Dragon and to convey the energy of the Blue Dragon. On New Year’s Day, an event was held where the first 24 customers visiting stores received a free New Year promotion beverage, sparking a rush to open the stores. The event was so popular that it ended shortly after store opening.

Kim Beom-su, Marketing Director of Starbucks Korea, said, “This event was prepared to repay the great love we received from customers last year, and we hope many people participate to receive lucky messages and prizes.” He added, “Starbucks will continue to showcase differentiated marketing leading the domestic coffee industry this year as well.”

This content was produced with the assistance of AI translation services.