'Busaniramyeon' Dwaejigukbap Child... The Reason Local Brand and Ramen Met

Young Startup 'Tasty Kitchen' CEO Jeong Ui-geun's Challenge

Collaboration with Busan's Leading Brand and Pork Soup Ramen Released

Ramen Series Capturing 'Busan', Featuring 'Daeseon, Kkaeal-i, Balansa...'

In Busan, the city famous for pork soup rice, 'ramen' is stirring. A project that catches the eye is underway, where local companies and edit shops collaborate with youth startups to launch daring ramen brand products that have never been seen or heard of before.

Tasty Kitchen, which developed Busan's local dish pork soup rice into 'Pork Soup Rice Ramen,' recently teamed up with Balansa, a representative subculture fashion brand of Busan, to release a unique ramen.

The ramen is called 'Balansa Ramen.' It is the third product following the 'Daeseon Ramen' and 'Kkaeal Ramen' series.

'Busan Iramyeon' Project Series 3, 'Balansaramyeon'.

This collaboration is being carried out under the slogan "Becoming a vessel that contains Busan's ramen culture!" as part of the project called 'Busan Ramen.'

Tasty Kitchen stated, "Ramen not only means food but also serves as a conditional form. Through ramen, we plan to bring together brands representing Busan and promote Busan culture in a fun and novel way."

This unique project features ramen newly developed based on the taste of pork soup rice, with various Busan brands joining forces to act as pioneers in promoting Busan.

The current project, 'Busan Ramen' Season 3, featuring 'Balansa Ramen,' can be experienced on the 2nd floor of KT&G Sangsangmadang Busan until the 24th.

The three released ramen brands?Daeseon, Kkaeal, and Balansa?differ only in packaging, but the taste is the same. However, consumers can adjust the flavor of the ramen according to their preferences, allowing them to enjoy different tastes. In other words, consumers become ramen chefs themselves.

Jung Eui-geun, CEO of Tasty Kitchen, completed the ramen recipe in May last year. When opening the ramen package, you will find three types of soup powders. First is the basic broth soup made by mixing pork bone and beef bone. Second is the powdered fresh shrimp sauce soup added to pork soup rice. Third is the Cheongyang chili powder seasoning soup, ready to target consumers' taste buds.

The seasoning soup offers 1 to 4 levels of spicy flavor depending on the amount used. By 'pushing and pulling' the amounts of these three soups, you can create ramen perfectly suited to your taste.

Jeong Ui-geun, CEO of Tasty Kitchen.

As a startup, mass production at once was impossible, so only a few hundred sets were released as prototypes and sold out immediately. The company explained that they are currently producing customized products through an OEM method with a ramen manufacturer in Gyeonggi-do because they cannot hold inventory.

The first product, 'Daeseon Ramen,' was released in small quantities as a set including soju, soju glasses, and ramen, and sold out quickly. Seeing this, the Korea Racing Authority Busan-Gyeongnam Racing Park requested a collaboration with the character 'Kkaeali' and, supported by the public enterprise, produced 'Kkaeal Ramen.'

CEO Jung, who is passionate about Busan’s local dish pork soup rice, said, "I want to give wings to the most rigid 'Busan food' that you can only meet in restaurants and collaborate with leading brands in various fields to promote Busan culture in an enjoyable way."

This content was produced with the assistance of AI translation services.