For Contactless Secondhand Transactions, GS25's 'Half-Price Parcel'... Approaching 30 Million Shipments in 5 Years

Utilizing GS25's Own Logistics Infrastructure... Reducing Delivery Costs
Expected to Surpass 30 Million Cumulative Shipments This Month
Accelerating Service Advancement Through Service Area Expansion

GS Retail's GS25 announced on the 4th that the usage volume of its Half-Price Parcel Service has grown 130 times over five years, approaching a cumulative total of 30 million shipments.

The Half-Price Parcel Service is a courier service first introduced by GS25 in 2019 using its own logistics infrastructure. Parcels are sent and received through GS25 stores, with deliveries made to nearby GS25 stores close to the recipients via the logistics network. Utilizing its own logistics network allows the service fee to start from as low as 1,800 KRW, about half the price of regular courier services.

GS25 announced on the 4th that the number of transactions using half-price delivery has grown 130 times over five years. Customers are paying for half-price delivery shipping fees with GS Pay at GS25.
[Photo by GS Retail]

Annual usage of the Half-Price Parcel Service, which was about 90,000 shipments in its launch year, increased to 12 million shipments last year. GS Retail explained that the rapid growth is due to the service being half the price of regular courier services and the activation of contactless secondhand transactions. The demand for using the Half-Price Parcel Service for secondhand trades to save on shipping costs has increased.

By the end of last year, the cumulative usage of the Half-Price Parcel Service exceeded 29 million shipments. Considering a monthly average usage of 1 million shipments, GS25 expects to reach 30 million cumulative shipments within this month.

The growth of the Half-Price Parcel Service has led to increased foot traffic and additional sales at GS25 franchise stores, according to the company. Since both senders and receivers visit GS25 stores, the pure foot traffic effect through the service has accumulated to 58 million people. GS25 analyzed that one out of three customers using the Half-Price Parcel Service also purchased regular products. The additional sales effect from this is estimated to exceed 100 billion KRW cumulatively.

GS25 plans to accelerate efforts to improve the quality of the Half-Price Parcel Service. Key initiatives this year include ▲ strengthening Digital Transformation (DX) ▲ expanding service areas. As part of DX enhancement, GS25 introduced a new system allowing on-site payment for the Half-Price Parcel Service (including regular parcels) via GS Pay. In November last year, GS25 launched the industry's first Half-Price Parcel Service between Jeju and the mainland and plans to expand the service coverage to the entire national living area.

Yoon Ji-ho, MD of GS Retail's Service Product Team, said, "The Half-Price Parcel Service, recognized as the most creative service in the convenience store logistics sector, has entered its fifth year and risen to become a national parcel service. We plan to continuously advance the Half-Price Parcel Service as an important lock-in service that fosters foot traffic, additional sales, and loyal customers for GS25 franchise stores."

Meanwhile, GS25 is holding a promotion until the end of this month, offering up to 1,500 GS& Points to customers who pay for parcels (including regular parcels) using GS Pay, in celebration of launching the new payment system for the Half-Price Parcel Service via GS Pay.

GS25 has introduced its own payment method, GS Pay, as a new payment option for the upgraded half-price delivery service (including regular delivery).
[Photo by GS Retail]

This content was produced with the assistance of AI translation services.