'Tanghulu Lip' Craze... Nature Republic's 'Honey Melting Lip' Sells 300,000 Units

'Honey Melting Lip' Launch 8 Months
Thanks to the Jalpase Generation's Tanghulu Lip Craze

Nature Republic announced on the 3rd that the 'Honey Melting Lip' surpassed 300,000 units sold within 8 months of its launch. This is thanks to the growing interest in the 'Tanghulu Lip' among the Jalpase Generation (Gen Z + Alpha Generation).

The Tanghulu Lip refers to a makeup trend that creates plump and voluminous lips rather than thin lips. It is a popular term inspired by the texture of Tanghulu, which looks moist and bouncy like sugar-glazed candied fruit.

Nature Republic’s ‘Honey Melting Lip’ is a leading product of the so-called Tanghulu Lip trend. With a soft melting texture, it creates bouncy lips as if honey syrup has been poured on them, giving a glossy volume effect. It contains plant-based oils and manuka honey extract, allowing for a moist and plump appearance. Since its release in April, it has repeatedly sold out and been restocked, approaching 300,000 units sold within 8 months of launch.

It is also showing remarkable results in Japan. MZ (Millennial + Gen Z) generation panelists even visited the Korean headquarters to develop Japan-exclusive colors, generating rapid word-of-mouth on social networking services (SNS). Additionally, it has received positive customer responses and reviews from the early stages of its launch in Southeast Asia.

A Nature Republic representative said, "Since the endemic phase, consumers who prefer lips with noticeable volume have increased," adding, "A new product of the Honey Melting Lip line will be released soon."

This content was produced with the assistance of AI translation services.