SK On Choi Jae-won: "Let's Make This a 'Run-up Year' to Become a Global Top"

"Fully Committed to Developing Products and Technologies Desired by Customers and the Market"

Choi Jae-won, Senior Vice Chairman of SK On, said on the 2nd, "This year must be a 'run-up year' to advance beyond merely competing shoulder to shoulder with global competitors to becoming a global top company."

In a New Year's message video sent to employees via email that day, Vice Chairman Choi expressed confidence that "the stormy external environment will not last long," adding, "The efforts made this year will soon yield great results, and 2024 will be regarded as a 'turning point that built capabilities and changed the future.'"

He emphasized, "We must devote all our efforts to developing products and technologies that customers and the market desire," and urged, "To jump higher and farther, we must continuously work to eliminate internal inefficiencies through intense reflection."

He continued, "To maintain unwavering cost competitiveness amid external environmental changes, we must not hesitate to take on new challenges such as expanding the value chain," adding, "We must transform from being mere contractual partners with customers to becoming 'Trustworthy Partners' who can envision the future together."

Vice Chairman Choi evaluated, "Our journey so far has truly been a voyage through rough storms," but "we are continuing a 'successful voyage' by rapidly advancing our experience and infrastructure faster than anyone else."

He then urged, "When we all row together in the same direction and overcome this adversity, we will successfully reach our desired destination, and at that time, our value will be properly recognized. Let us all imagine ourselves smiling brightly around this time next year and set out together into the great ocean."

This content was produced with the assistance of AI translation services.