Choi Yoon-ho, President of Samsung SDI, New Year's Address: "A Different Level of Change and Innovation Needed"

Full-Scale Commercialization of All-Solid-State Battery Led by ASB Business Promotion Team

"In 2024, as the electric vehicle market enters the chasm phase?a temporary stagnation period before mass market adoption?and the global economic downturn continues, a temporary slowdown in growth is expected. Therefore, unprecedented changes and innovations are required across all business sectors."

Choi Yoon-ho, CEO of Samsung SDI, stated this on the 2nd at the '2024 New Year Celebration' held at the Giheung plant auditorium.

CEO Choi said, "We must actively promote the commercialization of all-solid-state batteries, the game changer in the future battery market, centered on the newly established ASB Business Promotion Team, to secure next-generation products and technological leadership." He added, "As the adoption rate of electric vehicles increases, customers' demands for price competitiveness are intensifying. We must secure world-class cost competitiveness to proactively respond to market changes."

Choi Yoon-ho, President and CEO of Samsung SDI. Photo by Samsung SDI

He emphasized, "We need to further expand strategic partnerships with existing customers while continuously discovering new customers and strengthening competitiveness in electronic materials and other areas that have been underperforming." Furthermore, he urged, "We must strive to secure a technological competitive edge with a significant gap early on by acquiring outstanding talent and expanding global R&D centers. Throughout this process, we must solidify the foundation for sustainable growth through compliance management and ESG management."

Finally, CEO Choi added, "Let us work together so that this year of the Blue Dragon can be like 'Biryong Seungun (飛龍乘雲),' where the dragon rides the clouds and soars through the sky, through changes and innovations on a completely different level than before."

The '2024 New Year Celebration' event was held with about 200 executives and employees attending on-site, featuring awards for outstanding employees, Samsung Master certification ceremony, New Year video screening, and New Year messages, and was broadcast live to all domestic business sites.

This content was produced with the assistance of AI translation services.