Jeju Airport to Open 'Umu Popup Store' Until February Next Year

Korea Airports Corporation Jeju Airport (Airport Director Kim Bok-geun) announced on the 29th that it will open the ‘Umu’ pop-up store, recognized as a representative hot place for visitors to Jeju, at Jeju International Airport to welcome the New Year 2024.

Promotional material for Umu popup store.
Photo by Jeju Airport

‘Umu’ is a leading local Jeju brand that manufactures and sells puddings, cosmetics, and more using seaweed called Umutgashiri, harvested by Jeju haenyeo (female divers).

The Umu pop-up store marks the first launch of the ‘2024 Pop-up Store Activation Project’ prepared by Korea Airports Corporation Jeju Airport. It is designed to showcase famous brands operated by local Jeju creators to domestic and international tourists visiting Jeju for the New Year, offering special memories from the very start of their journey.

At this pop-up store, visitors can find puddings and MD products sold by ‘Umu,’ as well as coffee puddings and limited edition packages exclusive to the pop-up store, created in collaboration with the globally renowned coffee brand ‘Blue Bottle.’

In particular, the store interior will feature an experience zone where visitors can learn about the value of Jeju haenyeo and see Umutgashiri harvested from Gapado Island firsthand.

Kim Bok-geun, Director of Jeju Airport, said, “We prepared this pop-up store to provide travelers visiting Jeju with a special experience and to widely promote Jeju’s value by utilizing representative local elements such as haenyeo and seafood, contributing to the local community. We plan to continue attracting various pop-up stores featuring the latest trends to offer diverse enjoyment to airport users.”

The Jeju Airport ‘Umu’ pop-up store will be open from January 1 to February 29 next year (daily from 09:00 to 20:00) on the first floor of the Jeju International Airport passenger terminal. To avoid waiting in line, advance reservations can be made via Naver.

Visitors will also be provided with discount coupons usable at Umu stores within Jeju Island (including the Hallim branch).

Jeju = Asia Economy Honam Reporting Headquarters, Reporter Park Chang-won baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.