Kumho Tire Unveils New CI Reflecting Commitment to Innovation
Kumho Tire unveiled a new corporate identity (CI) embodying its future vision and commitment to innovation on the 29th.
Kumho Tire visualized the new CI by changing to a bold typeface from the previous CI, resulting in a design with high visibility and attention.
It represents a more dynamic and progressive image, reflecting the will to lead the tire industry in line with mobility trends and paradigms.
The new CI will be immediately applied to the official website, TV commercials, SNS, groupware, and new print/promotion materials, and will be gradually expanded to signage, outdoor materials, factory exteriors, research institute signage (digital signs), and new store openings.
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CEO Jeong Il-taek stated, “With this CI, we will take the lead in the leap toward change and innovation for a sustainable future.”
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