Presented 'Hero Uniforms' to 36,000 Veterans
Completion of Uniform Donation Project for 6·25 War Veterans
The 'Heroes in Uniform' project, which provides new uniforms to Korean War veterans, has been completed.
According to the Ministry of Patriots and Veterans Affairs on the 22nd, the project to award uniforms to Korean War veterans was carried out with a budget of 4.3 billion KRW. This year, new uniforms were delivered to 36,000 veterans.
'Heroes in Uniform' was planned to create a culture where uniformed public officials are respected, by producing new uniforms to replace the existing summer group uniforms (safety vests) of Korean War veterans on the 70th anniversary of the armistice. From the concept to production of the uniforms, Kim Seok-won, the lead designer of the fashion brand Andy & Debb, participated, and photographer Hong Woo-rim took part in the photo shoot. Various experts donated their talents in areas such as props and promotional campaign typography. The new uniform consists of a light brown jacket, navy pants, and a necktie, and is unisex.
This campaign won the Grand Prize in the Public PR category at the Korea PR Awards last year, and this year received the Excellence Award in Communication Design at the 'Design for Asia Awards' (DFA), an international competition hosted by the Hong Kong Design Centre (HKDC).
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Kang Hong-geon (93), who, along with his two brothers, participated in the Korean War and now resides in the United States, shared his thoughts: "I was truly moved to receive the uniform. I told my family to put it in my coffin when I die."
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