Mastern Asset Management Collaborates with UNICEF to Create a Support Space for Children

Maston Investment Management is partnering with the Korea Committee for UNICEF (hereinafter UNICEF) to create a global children’s sponsorship space in the Concordian Building, a representative trophy asset of Seoul.

On the 21st, Maston Investment Management announced that, together with UNICEF, it has established an exhibition space in the lobby of the Concordian Building located in Jongno-gu, Seoul, to encourage support for children in developing countries.

Starting this December, Maston Investment Management plans to set up various public interest sponsorship campaign booths in the first-floor lobby space of the Concordian Building, an asset under its management, for one year.

They judged that transforming the space of a large office building located in the heart of Seoul into a public interest purpose would be a more effective and meaningful ESG activity than simple one-time monetary donations.

Tenants and visitors of the Concordian Building can freely participate in sponsorship through various experiential spaces such as a children’s photo exhibition, relief supplies display, and mirror photo zone, as well as an electronic donation box placed inside the booth. Participants will receive UNICEF Christmas cards and other souvenirs.

A sponsorship space for children around the world has been set up in the lobby of the Concordian Building, an asset managed by Maston Investment Management.
[Photo by Maston Investment Management]

The large Christmas tree installed in the center of the lobby also draws attention. The “Blanket Campaign to Save Lives” is being conducted here, where a donation of 3,000 KRW is made with each card payment. The public interest project is based on the idea that the warm hands of three people can gift one blanket (approximately 9,000 KRW) to a child enduring severe cold.

In the future, the interior concept of the Concordian Building lobby space will be flexibly changed around commemorative days related to children, such as “World Water Day (March 22)” or “Children’s Day (May 5),” to align with the original purpose.

The Concordian Building, where the UNICEF event booth is set up, is a large office building located on Saemunan-ro, Jongno-gu, Seoul, with 8 basement floors and 29 above-ground floors, a total floor area of approximately 60,600 square meters, and a site area of about 3,900 square meters.

It was formerly the headquarters of the Kumho Asiana Group and is currently used as the headquarters for major corporations such as Lotte Card, making it one of the symbolic assets in Seoul’s Central Business District (CBD).

It is also an eco-friendly asset that has obtained LEED (Leadership in Energy and Environmental Design) certification, an international green building certification system developed by the U.S. Green Building Council (USGBC).

Maston Investment Management acquired this asset from DWS Asset Management in the first half of this year for approximately 629.2 billion KRW. It was recorded as a representative deal that revitalized the commercial real estate market, which had frozen due to domestic and international variables such as rising interest rates in the first half of this year.

A representative from Maston Investment Management said, “We find it very meaningful that the assets under Maston’s management can contribute to supporting children in need around the world,” adding, “We will continue to showcase ESG activities that create new value through spaces as an alternative investment specialist asset management company.”

Meanwhile, UNICEF (United Nations International Children’s Emergency Fund) is the only UN agency explicitly mentioned in the UN Convention on the Rights of the Child for its role in promoting children’s rights. It carries out projects worldwide in health, nutrition, water and sanitation, education, protection, and emergency relief.

The Korea Committee for UNICEF represents UNICEF in Korea, raising funds for children worldwide and promoting children’s rights domestically through projects such as creating child-friendly societies.

This content was produced with the assistance of AI translation services.