Operation of Large Cake-Shaped Tree, Providing Enjoyable Experience

Photo Certification Event, Various Prizes for Winners Provided

S-OIL (CEO Anwar Al Hizazi) is operating the ‘GooDoil Tree’ at Seoul Station and Ulsan Station until January 9 next year to provide an enjoyable experience for passengers using the KTX during the year-end and New Year holidays, in collaboration with Korail (Korea Railroad Corporation).

S-OIL operates Gudoil Trees at Seoul Station and Ulsan Station.

S-OIL operates Gudoil Trees at Seoul Station and Ulsan Station.

View original image

This year, the ‘GooDoil Tree’ is designed in the shape of a large five-tier cake (approximately 5.5 meters tall), creating a warm atmosphere.


At the top of the tree, a star symbolizing luck and hope and the ‘GooDoil Can Do it’ light, encouraging consumers’ confidence, are shining brightly. At the bottom, GooDoils representing various roles such as engineers, farmers, and researchers blend with colorful lights to create an emotional ambiance.


Since 2017, S-OIL has been operating the ‘GooDoil Tree’ by touring major stations including Ulsan Station, Busan Station, Dongdaegu Station, and Daejeon Station, establishing it as an attractive content that catches the attention of passengers during the year-end and New Year holidays.


S-OIL is also conducting an experience certification event. From the 15th of this month until January 9 next year, an Instagram photo certification event for the ‘GooDoil Tree’ will be held, and about 50 winners will receive prizes such as T’way airline tickets, mobile fuel vouchers, and GooDoil goods.



An S-OIL official stated, “The GooDoil Tree serves as a messenger that fills passengers using KTX stations with positive energy and encouragement, carrying the hope that 2024, the Year of the Blue Dragon, will be full of hope and luck.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing