‘Hwak’ Changing Jung-gu Bukchang-dong... Media Wall Construction Completed

Installed along Sejong-daero 78~82, Jung-gu, with facilities 2m high and 20m long
Screening high-quality video content to establish as a representative landmark of Jung-gu
Part of the ‘Bukchang-dong Food Street Landscape Improvement Project’ to enhance urban scenery

Jung-gu, Seoul (Mayor Kim Gil-seong) has completed the installation of the ‘Bukchang-dong Media Wall,’ a 2-meter-high and 20-meter-long structure along Sejong-daero 78~82.

Notably, this media wall is the first case of introducing a transparent high-definition LED display solely on an outdoor sidewalk, designed at the pedestrian’s eye level. It impressively allows coexistence of forest and light without obstructing the views of pedestrians and drivers.

During the day, it serves as a transparent window allowing viewers to enjoy the greenery along the boulevard, and at night, it becomes a window of communication using light and images, adding romance to the city.

In addition to video content reflecting the characteristics of Bukchang-dong, the media wall features media art reflecting trends, seasonal themed videos, and hourly time signal videos. About ten types of media content are richly curated to be displayed diversely.

The district prioritized safety above all in creating this media wall. All safety reviews regarding various loads such as wind were completed with experts. Software to detect abnormal behavior will also be applied to the closed-circuit TVs (CCTV) around the media wall to prepare for emergencies.

The possibility of light pollution was also thoroughly examined. After consulting with a committee, LED lights with adjustable brightness were used to allow brightness control at any time.

Bukchang-dong Food Alley is a representative food street in Seoul, adjacent to Sungnyemun, Deoksugung, and City Hall Plaza, and is considered a must-visit course for tourists. However, since it has formed in its current state since the 1970s, the sidewalks and nearby buildings have aged, making it an area in need of landscape improvement.

Accordingly, the district secured a budget of about 1.5 billion won through the Seoul city landscape improvement project contest. The goal is to establish the media wall as a representative landmark of Jung-gu, strengthen the place identity of Bukchang-dong, and thereby promote local economic revitalization.

The district also improved the surrounding landscape by enhancing the pedestrian environment and repainting walls to harmonize with the media wall. Recently, through an agreement with Korea Electric Power Corporation, artworks by local artists with developmental disabilities were applied to ground equipment boxes, improving street aesthetics in a warm and witty way, attracting attention. With the installation of this media wall, the ‘Bukchang-dong Food Street Landscape Improvement Project,’ which Jung-gu has been promoting since March 2022, comes to a close.

Kim Gil-seong, Mayor of Jung-gu, said, “I wanted to unfold romance perfectly tailored to the eye level of passersby by adding the emotion of light and images to a design that does not block greenery,” and added, “We will do our best to improve the urban landscape with various and fresh attempts so that Jung-gu can become a more attractive city where people want to stay longer and visit again.”

This content was produced with the assistance of AI translation services.