Mapo-gu Wins 'Grand Prize' in Seoul Traffic Demand Management

Traffic Inducement Charge Collection Rate 98%, Demand Management Program Implementation Rate 99%... Highest Score in Quantitative Evaluation
Recognized for Efforts Including the Right Two-Wheeled Vehicle Use Campaign and Participation in Seoul City Traffic Policy
Park Gang-su, Mayor of Mapo-gu, “We Will Do Our Best to Reduce Traffic Volume Following the Decarbonization Trend”

Mapo-gu (Mayor Park Kang-su) announced on the 19th that it received the grand prize in the ‘2023 Seoul Traffic Demand Management Evaluation’ conducted by Seoul City targeting 25 autonomous districts, securing approximately 2 billion KRW in collected grants, including a 300 million KRW incentive.

According to the district, Seoul City conducted an evaluation on the 16 detailed indicators across four areas?▲ Traffic Inducement Charge ▲ Corporate Traffic Demand Management ▲ Traffic Demand Focused Management ▲ Policy Implementation and Administrative Cooperation?from January to October this year, selecting the top 15 districts.

Mapo-gu ranked first among the autonomous districts by achieving a 98% collection rate of the traffic inducement charge and a 99% implementation rate of demand management programs, receiving the highest scores in most quantitative evaluation indicators.

In particular, the ‘Red Road Walking Campaign for the Proper Use of Two-Wheeled Vehicles,’ held in October as a policy promotion project in collaboration with Mapo Police Station and the Seoul Headquarters of the Korea Transportation Safety Authority, significantly influenced Mapo-gu’s selection for the grand prize in this evaluation.

A district official stated, “The campaign was conducted to reduce traffic volume and ensure the safe living of two-wheeled vehicle users and pedestrians,” adding, “We will continue to carry out campaigns to solve traffic congestion issues and ensure residents’ safety for a cleaner environment.”

Additionally, Mapo-gu was recognized for various efforts to foster an eco-friendly transportation culture, such as introducing the residents’ bicycle PM insurance for the first time this year in accordance with the ‘Mid-term Urban Traffic Maintenance Plan’ announced by Seoul City last year, and expanding the Hongdae Red Road into a car-free street.

Furthermore, the district received significant recognition for leading carbon neutrality efforts by installing electric vehicle charging facilities at the district office far exceeding the legally mandated ratio and promoting the ‘Healing Street Project Connecting to the Han River,’ which links the Gyeongui Line Forest Trail, Hongdae Red Road, and the Han River.

Park Kang-su, Mayor of Mapo-gu, said, “We have been working tirelessly day and night to create an eco-friendly Mapo by holding traffic demand management briefings for corporations,” and added, “Reducing traffic volume has become a necessity rather than an option in line with the decarbonization trend, and Mapo-gu will continue to do its best in promoting traffic demand management.”

This content was produced with the assistance of AI translation services.