LH Selects Winners of New:Home 50-Second Video Contest with Youth Participation

Korea Land and Housing Corporation (LH) announced on the 18th that it has selected the winning entries of the 'New:Home 50-Second Video Contest with Youth,' which was jointly conducted with the Ministry of Land, Infrastructure and Transport last month.

At the award ceremony for the "New:Home 50-Second Video Contest with Youth" held on the 17th at the New:Home Wirye Promotion Center in Songpa-gu, Seoul, Won Hee-ryong, Minister of Land, Infrastructure and Transport (7th from the left in the front row), Lee Han-jun, President of LH (8th from the left in the front row), and the winning teams of the contest are taking a commemorative photo.
[Photo by LH]

The contest was launched to discover various New:Home promotional contents using short-form videos, a trend among the MZ generation, in celebration of the 1st anniversary of the New:Home policy announcement. It was divided into video and scenario categories.

As a result, 42 entries were submitted in the video category and 21 entries in the scenario category.

LH selected the winners through two rounds of judging, including external committee members, awarding one grand prize, one excellence award, and three merit awards in each category.

The grand prize winner in the video category, "New Home Where Hope Begins," is a music video-style work. With an addictive song and high-quality visuals, it addresses the housing concerns of the younger generation through self-written rap, presenting the New:Home housing policy in an easy and entertaining way.

In the scenario category, "A New Start in Life, Owning My Home!" won the grand prize. It tells the story of hotel manager 'Na Seon-il' providing rooms tailored to the diverse needs of customers. The judges highly rated it for effectively highlighting the feature of New:Home offering various choices.

Winners will receive the Minister of Land, Infrastructure and Transport Award, the LH President Award, and a total prize money of 15 million KRW.

LH President Lee Han-jun said, “Through this contest, we were able to confirm the strong interest of young people in New:Home,” adding, “We will strive to make the New:Home, a core housing project of the Yoon Seok-yeol administration, more accessible to the public by utilizing the submitted works.”

This content was produced with the assistance of AI translation services.