LF Mall, December Best Brand 'Daks' Year-End Gift Event

Carefully Selected Items with Soaring Sales
7% Discount Coupons Offered on Over 200 Products

LF's lifestyle specialty mall LF Mall announced on the 18th that it will hold a gift recommendation event for the best brand of the December gift season, 'Daks,' until the end of the year.

LF Mall Daks Year-End Gift Recommendation Event
Photo by LF

Daks' best products have been carefully curated, and during the event period, a 7% coupon discount will be offered on about 200 products within the special exhibition.

According to LF Mall search data, the most searched keyword on LF Mall in December last year was 'Daks Women.' An LF Mall official said, "The classic sensibility and luxury unique to the Daks brand add satisfaction to both the giver and receiver of gifts, making it a steady seller brand that comes to mind first every gift season. Recently, items with designs and details that newly highlight Daks' youthful and casual mood have been rising in popularity among young customers, not just for parents' gifts."

Daks' 'Daks Hound' patch line, targeting a young audience, mainly consisting of casual items such as oversized shirts and cable knits, saw sales double in November and December compared to the same period last year. The proportion of customers in their 20s and 30s among Daks buyers on LF Mall also slightly increased compared to usual, and especially customers in their 20s and 30s purchased 'cashmere mufflers' and half-length 'goose down heavy outerwear' the most.

Accessory gift demand increased evenly not only for cashmere mufflers but also for gloves, belts, socks, wallets, keyrings, and other fashion items, resulting in about a 20% sales increase in December compared to the previous month. In particular, sales from customers in their teens and twenties increased by 30%.

An LF Mall official said, "For customers in their teens and twenties, accessories are gifts at a relatively affordable price compared to clothing," adding, "The wide range of choices according to the recipient's taste is interpreted as a reason why purchase demand increased in December, coinciding with the gift season peak."

This content was produced with the assistance of AI translation services.