Lotte Department Store Hosts 'Premium Home Party' Event for Christmas

Lotte Department Store announced on the 17th that it will hold an event themed ‘Premium Home Party’ in celebration of the upcoming Christmas.

Customers are browsing wines for year-end home parties at the wine store on the B1 floor of Lotte Department Store Main Branch.
[Photo by Lotte Department Store]

This Christmas, the demand for home parties to celebrate the year-end at home is expected to increase instead of going to fine dining restaurants. In response, Lotte Department Store will hold various events offering everything from steak to wine and tableware at reasonable prices so customers can enjoy special meals at home.

From the 18th to the 25th, all stores will hold a ‘Steak Festival,’ offering up to 30% discounts on Korean beef steaks such as sirloin, tenderloin, and striploin. At the newly opened Food Avenue in the Incheon branch, dry-aged Korean beef steaks will be available at a reasonable price of around 10,000 KRW per 100g. Additionally, all stores will provide customized services such as cutting the meat to the desired thickness for customers.

Until the 25th, the ‘Wine & Liquor Festival’ will also be held. This event offers a total of 1,600 types of alcoholic beverages, including wines ranging from vintage to premium and steady sellers, as well as whiskey, traditional Korean liquors, and sake, at discounts of 40% to 80%. Customers who purchase wine will receive Christmas-exclusive shopping bags and leather carriers on a first-come, first-served basis at each store.

There will also be a tableware event to make Christmas parties even more special. To commemorate the selection of Lotte Department Store’s sommelier Kyung Min-seok as the first ambassador of the premium wine glass brand ‘Riedel’ in the distribution industry last November, a Riedel pop-up store with a Christmas theme will be held at the main store until the 25th. Popular products will be sold at discounts of up to 60%. Additionally, pop-up stores of the German luxury porcelain brand ‘Villeroy & Boch’ will be held at the Jamsil and Busan main stores, offering Christmas edition products from mugs to plates at discounts of up to 40%.

Yoon Woo-wook, head of the Food Division at Lotte Department Store, said, “Despite the ongoing high inflation, we prepared this event so customers can enjoy special meals at reasonable prices for the year-end.” He added, “We plan to continue offering products and events that meet customers’ needs in various ways.”

This content was produced with the assistance of AI translation services.