Gyeongnam Bank, "Our Winter Is Hope Because of You Reaching Out"
Posting of the "Fourth Empathy Bulletin Board" Containing a Message of Hope
BNK Gyeongnam Bank has put up an empathy message board to share warmth with local residents during the cold winter.
BNK Gyeongnam Bank announced on the 15th that it has posted the fourth empathy message board on the outer wall of the BNK Gyeongnam Bank headquarters to welcome the winter season.
The empathy message board was planned based on part of Bank President Ye Gyeong-tak’s idea of a “warm bank filled with fragrance” to deliver messages of hope to local residents and the community and to share and inspire cultural sensibility.
The fourth empathy message board features a calligraphy phrase saying, “Because you reach out your hand, our winter is hope,” along with an image of a family spending a warm winter.
The message on the empathy board conveys to the local community that “Our winter, sharing warm hearts with family, friends, and neighbors, is full of hope.”
This phrase was selected as the highest-scoring entry among 150 submissions received through a contest held from October 25 to November 7, based on judging evaluations and a generational preference survey conducted among employees.
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Choi Dae-sik, head of the Social Contribution and Public Relations Department, said, “Even in the cold winter, we hope local residents feel warmth through the empathy message board and share it together. As the message on the board says, we hope this winter you express warm love and care to your beloved family, friends, and neighbors in need around you.”
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