CJ CheilJedang Bibigo Wins 'Presidential Award' at Korea Brand Awards

Recognition of Achievements in Pioneering K-Food Overseas Markets

CJ CheilJedang announced on the 14th that Bibigo received the Presidential Award at the '25th Korea Brand Awards.'

Sookjin Kim, Head of the Bibigo Brand Group at CJ CheilJedang (left), is posing for a commemorative photo after receiving the Presidential Award at the 25th Korea Brand Awards ceremony.
[Photo by CJ CheilJedang]

The Korea Brand Awards is a government award system in the brand category hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute for Industrial Economics and Trade. It selects outstanding brands that have contributed to enhancing industrial competitiveness and national economic development through innovative brand management achievements, and ranks them after public verification.

Bibigo was recognized for playing the role of a 'primer' by pioneering the overseas market, which was almost a barren land, and elevating K-food to the status of a global mainstream food, receiving the highest grade, the Presidential Award.

Over the past decade, Bibigo has strengthened its business competitiveness domestically and internationally, led by its representative product, dumplings. It expanded its food business centered on seven global strategic products (dumplings, chicken, processed rice, K-sauce, kimchi, seaweed, rolls, etc.) in major business countries including the United States. This year, it set a goal to take a step closer to 'global new territory expansion' by fostering 'K-Street Food' such as tteokbokki, hot dogs, gimbap, fried seaweed rolls, bungeoppang, and hotteok.

Kim Suk-jin, Head of the Bibigo Brand Group at CJ CheilJedang, said, "We have been striving based on the group's management philosophy of 'enabling people around the world to enjoy Korean food at least once or twice a week,'" adding, "We will continue to fulfill our role as a brand that can elevate the status of Korea."

This content was produced with the assistance of AI translation services.