Model Wearing 'Figure Wrapped in White Cloth'... "Reminds of War Casualties in Clothing Advertisement"

'#BoycottZara' Boycott Campaign and Offline Protests
Zara, "Advertisement Filmed Last September... Causing Misunderstanding"

Spain's fashion brand Zara's new advertising poster has sparked controversy for evoking images of the deceased in the Gaza Strip.

On the 7th (local time), Zara's advertisement photo was released. The photo was criticized for evoking images of casualties in the Gaza Strip. [Image source=X (formerly Twitter)]

On the 12th (local time), according to major foreign media including the UK's BBC, Zara recently posted an advertisement photo on its social media (SNS) Instagram account showing a mannequin without arms wrapped in white cloth draped over its shoulders.

The photo also featured a statue wrapped in white cloth lying on the ground.

These advertisement photos were shot against backgrounds of cracked stones, broken statues, and white mannequins without arms.

Zara explained that when launching the collection on the 7th, it was inspired by men's tailoring from the last century.

However, once the advertisement was released, Zara faced fierce criticism.

It was said to remind people of the bodies of civilians who were victims of the Israeli bombing of the Gaza Strip.

On the 7th (local time), Zara's advertisement photo was released. The photo was criticized for evoking images of casualties in the Gaza Strip. [Image source=X (formerly Twitter)]

Zara's Instagram account received tens of thousands of critical comments along with Palestinian flag emojis. On X (formerly Twitter), the hashtag '#BoycottZara' rapidly spread, signifying a boycott movement.

Some pro-Palestinian protesters held demonstrations inside and outside Zara's offline stores.

As the controversy grew, Zara deleted all the advertisements.

Zara explained, "The advertisement was intended to showcase craft-like clothing in an artistic context," adding, "Unfortunately, some customers felt discomfort with the now-deleted images and saw something different from the original intent at the time of production."

They further explained, "This advertisement was conceived before the Israel-Gaza Strip war in July and was filmed in September."

Residents of Gaza hold the bodies of Palestinians killed in Israeli airstrikes at a funeral. [Image source=Reuters Yonhap News]

This content was produced with the assistance of AI translation services.