Coway's 'Icon Series' Surpasses 1 Million Units Sold

Starting with the Icon Water Purifier
Introducing Icon Water Purifier 2 and Icon Ice Water Purifier

Coway (CEO Seo Jang-won) announced on the 11th that its strategic product 'Icon Series (Icon Water Purifier, Icon Water Purifier 2, Icon Ice Water Purifier)' has surpassed cumulative sales of 1 million units.

The Icon Series is Coway's premium water purifier lineup. As of the end of November, the Icon Series recorded sales of 1.01 million units. This is the first time that a water purifier series launched by Coway has exceeded 1 million units in sales.

Coway released the first product of the Icon Series, the 'Icon Water Purifier,' in October 2020. Since then, in June 2022, Coway expanded the product lineup by consecutively launching the Icon Water Purifier 2 and Icon Ice Water Purifier.

The Icon Water Purifier 2 is an upgraded version of the original Icon Water Purifier, enhancing hygiene and cooling efficiency. The Icon Ice Water Purifier, the smallest-sized ice water purifier in Korea, received favorable reviews from consumers for its abundant ice-making performance and UV sterilization system.

A Coway representative stated, "We plan to solidify our leadership in the domestic water purifier market through differentiated product development and strategic marketing activities going forward."

This content was produced with the assistance of AI translation services.