Gwangjuyo, Hwayo 20th Anniversary Pop-up Store 'Hwayo Dinner' Operation

Held in Hannam-dong from the 15th to the 28th
Offering diverse brand experiences including product introductions and tastings

Gwangjuyo Group announced on the 11th that it will operate a pop-up store called "Hwayo Dinner" at Daily Fashion News in Hannam-dong, Yongsan-gu, Seoul, from the 15th to the 28th to celebrate the 60th anniversary of the luxury ceramic brand "Gwangjuyo" and the 20th anniversary of the premium distilled liquor "Hwayo."

Hwayo Dinner is a space based on the concept of "a dinner where many things shine (萬燦)," embodying the philosophy and dignity of Gwangjuyo, which has led Korea's traditional ceramic culture for the past 60 years, and the story conveyed by Hwayo, which has pioneered the distilled liquor market for 20 years. In this space, the 60th anniversary of Gwangjuyo and the 20th anniversary of Hwayo will be celebrated together, and through the introduction and sale of commemorative products, the brand value as a Korean food culture specialist company that creates future-oriented ideas and values of Korean culture will be conveyed.

Hwayo Dinner incorporates Korean elements such as folding screens and lighting installations using fabric, a low wooden table (soban) on a traditional Korean floor seating (pyeongsang) made with hanok materials, and a chaekgado (decorative bookshelf). Along with a tasting area where visitors can experience various charms of Hwayo, the chaekgado displays Gwangjuyo’s earliest products alongside the 60th anniversary products, allowing visitors to experience the brands of Gwangjuyo and Hwayo in diverse ways. Hwayo Dinner is open to visitors without reservation and operates from 1 PM to 8 PM.

This content was produced with the assistance of AI translation services.