Lotte Duty Free Obtains Consumer-Centered Management Certification for the Third Consecutive Time

Lotte Duty Free announced on the 10th that it has obtained the Consumer-Centered Management (CCM) certification for the third consecutive time, following 2019 and 2021.

The Consumer-Centered Management certification is a system in which the Korea Consumer Agency evaluates whether a company organizes all its management activities around consumers and continuously improves them, and the Fair Trade Commission certifies it. The evaluation is conducted in four areas: leadership, CCM system, CCM operation, and performance management. If the suitability review by the Fair Trade Commission's review committee is passed, the certification is finally granted.

Over the past two years, Lotte Duty Free has worked to expand consumer convenience and enhance benefits by establishing an AI big data-based hyper-personalized marketing system, introducing mobile self-payment and mobile queue ticketing. As a result, the Seoul, Busan, and Jeju corporations?Hotel Lotte Lotte Duty Free, Lotte Busan Duty Free, and Lotte Duty Free Jeju?achieved the accomplishment of obtaining the certification for the third consecutive time following 2019 and 2021.

Kim Junam, CEO of Lotte Duty Free, said, “It is very meaningful that Lotte Duty Free’s three domestic corporations have obtained the CCM certification together for the third consecutive time,” and added, “Lotte Duty Free will continue to do its best to practice and sustain consumer-centered management.”

This content was produced with the assistance of AI translation services.