LG Household & Health Care "CNP Propolis Ampoule Sold 6.5 Million Units Over 7 Years"

Sold about 2 units per minute
Expansion of distribution channels overseas beyond domestic market

LG Household & Health Care announced on the 10th that the 'Propolis Energy Active Ampoule' sold by the dermocosmetic brand CNP has sold more than 6.5 million units over the past seven years.

LG Household & Health Care CNP Propolis Energy Ampoule
[Photo by LG Household & Health Care]

Launched in 2005, the CNP Propolis Ampoule is a product that can care for dryness, skin soothing, radiance, and natural glow all in one bottle. Based on sales volume from January 2017, when marketing activities were fully strengthened, until the end of last month, about two units were sold every minute. The largest quantity of the product was sold through Olive Young. Sales at Olive Young increased by 39% compared to the same period last year until the end of November this year.

Riding on the popularity of the Propolis Ampoule, CNP expanded its customer base by consecutively launching mists, cushions, and masks containing propolis ingredients. The overseas market is also expanding. After entering Japan in January 2020 and being stocked in about 13,000 offline stores such as Loft, Tokyu Hands, Plaza, and Don Quijote, this year the brand has expanded sales channels by entering Japanese online shopping malls Qoo10, Amazon, and Rakuten.

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