Lotte Mart and Supermarkets Collaborate with Walt Disney Korea for 100th Anniversary Campaign

Until January 31

Lotte Mart?Super announced on the 10th that it will conduct a collaborative campaign with The Walt Disney Company Korea.

This campaign will run until January 31st to celebrate Disney's 100th anniversary. It aims to offer various special planned products and shopping experiences for family customers.

First, it will introduce over 300 Disney character package products focused on groceries. Various fresh products such as Marvel Nine Korean beef and Seolhyang strawberries will be sold in cute Disney character packages featuring Mickey, Minnie, Elsa, and more. Additionally, Disney characters have been applied to the packaging of Lotte Mart’s private brand (PB) product ‘One Good Milk Today’ to further strengthen the collaboration between brands. Furthermore, Disney character package products will be sequentially released in various categories such as deli and bakery.

At four Toys"R"Us stores in Lotte Mart (Jamsil, Eunpyeong, Suwon, Cheongnyangni), a Disney Market in a shop-in-shop format will open from the 16th until February next year to celebrate Christmas, offering about 700 Disney character products. In addition to toys for children, fancy goods, stationery, and decor items targeting consumers in their 20s and 30s who prefer characters will be sold.

All Toys"R"Us stores will showcase various exclusive products such as Disney acrylic stand sweet boxes, Disney 100th anniversary Marvel card stickers, Disney 100th anniversary reusable cups, and Mickey Mouse character shopping bags. Until the 27th, discount events targeting the Christmas season, including up to 20% off on Disney fashion dolls and Marvel figures, will also be held.

Models are enjoying the Disney 100th Anniversary WISH Campaign Christmas large photo zone installed at the entrance of the Zetaflex Seoul Station store.
[Photo by Lotte Mart]

A prize event will also be held for customers who purchase Disney character package products. Until January 3rd next year, customers who purchase one or more character package products can participate in the prize draw through the ‘Lotte Mart GO’ event page, an offline app exclusive to Lotte Mart. Two first-place winners will be awarded a Tokyo Disneyland trip package worth approximately 3 million KRW, including airfare and admission tickets.

In addition, various prizes such as 1.2 million Snow Points and Lotte Cinema movie tickets are prepared. Also, at a total of nine stores including Zeta Plex Jamsil and Zeta Plex Seoul Station, an event will be held where customers who spend over 100,000 KRW offline will receive a reusable cup featuring Disney characters.

Throughout December, Lotte Mart?Super stores will play Disney animation OSTs and popular carols from Frozen, Beauty and the Beast, and more to create a Christmas atmosphere. At a total of 10 stores including Zeta Plex Jamsil and Zeta Plex Seoul Station, a splendid Christmas large photo zone with this popup theme will be operated, creating a shopping space full of sights and entertainment.

This content was produced with the assistance of AI translation services.