"Year-End Home Parties Made Easy"… Lotte Mart Launches 1.8L Cost-Effective Whiskey

Lotte Mart?Super announced on the 8th that it has exclusively launched the 1.8L large-capacity ‘Yamamine’ whiskey, perfect for enjoying as a highball.

Yamamine whiskey is the largest capacity whiskey product among those operated by large marts and Super Supermarkets (SSM). It boasts a volume more than twice the typical whiskey size (700ml) and an excellent price of 39,900 KRW. Compared to mid-priced blended and bourbon whiskey products consumed as highballs, it is over 50% cheaper per 100ml. One 1.8L bottle can make 60 highball servings based on 30ml per glass.

Yamamine whiskey offers a harmonious balance of caramel flavor and subtle smoky aroma, which is most popular among consumers when made into a highball. Despite its large capacity, it is released in a lightweight PET package to enhance consumer convenience.

Lotte Mart expects a positive response from consumers as the popularity of mid-priced blended and bourbon whiskeys suitable for making highballs is rising among consumers in their 20s and 30s. Park Jeong-min, MD (Merchandiser) of Lotte Mart’s Liquor Team, said, “We prepared a large-capacity whiskey so that customers can enjoy whiskey and highballs without burden even during times of high inflation,” adding, “You can enjoy excellent flavor at a cost-effective price, so we hope you spend a joyful time with Yamamine whiskey this year-end with your family and close friends.”

This content was produced with the assistance of AI translation services.