Building the 'Future' on Land Following the Sea... HD Hyundai's 'XITE Transformation' at CES 2024

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HD Hyundai announced on the 7th that it will showcase its land innovation vision, 'Xite Transformation,' at the world's largest information technology (IT) exhibition, CES 2024.

HD Hyundai plans to present its comprehensive infrastructure construction vision based on Xite Transformation to the world through the CES 2024 keynote speech held from January 9 to 12 (local time) in Las Vegas, USA. The keynote speech will take place at 9 a.m. (local time) on January 10 at the Venetian Hotel in Las Vegas. Vice Chairman Jung Ki-sun will be the keynote speaker.

HD Hyundai's CES keynote speech is the third among Korean companies and the first among non-home appliance companies. Global top-tier companies such as Siemens, Walmart, and L'Or?al are also scheduled to deliver keynote speeches at CES.

Aerial view of the HD Hyundai exhibition hall. [Photo by HD Hyundai Site Solutions]

Xite Transformation is a vision aimed at solving issues such as safety, security, supply chain construction, and climate change. Following the sea, HD Hyundai plans to expand its future vision to land infrastructure and play the role of a 'Future Builder' on both land and sea. The company will strive to realize a sustainable future.

Participating in CES for the third consecutive year, HD Hyundai presented the 'Ocean Transformation' vision at CES 2023, which fundamentally changed perspectives and utilization methods regarding the sea.

HD Hyundai will set up an exhibition hall of approximately 300 pyeong (about 991 square meters). It will be organized into three themes: Future Xite, Twin Xite, and Zero Xite. Future Xite will showcase the future of next-generation construction sites utilizing HD Hyundai's advanced unmanned and automation technologies. Twin Xite will introduce site control solutions and remote control technologies based on digital twin technology. Zero Xite will reveal an eco-friendly energy value chain.

An HD Hyundai official said, "At CES 2024, following the sea (Ocean), we will demonstrate Future Builder leadership in land (Xite) to newly build humanity's future," adding, "Please look forward to the sustainable future and industrial paradigm shift that HD Hyundai envisions."

This content was produced with the assistance of AI translation services.