33rd Anniversary Event of Indonesian Corporation
Attended by Over 6,500 Employees and Families

LG Electronics recently announced on the 7th that it held the Life’s Good Day campaign in Jakarta, Indonesia, inviting employees and their families from five subsidiaries within Indonesia.


The campaign, held to celebrate the 33rd anniversary of the Indonesian subsidiary, was attended by approximately 6,500 employees and their families.

LG Electronics held the Life's Good Day campaign in Jakarta, Indonesia, inviting employees and their families from five subsidiaries within Indonesia. The campaign, held to commemorate the 33rd anniversary of the Indonesian subsidiary, was attended by approximately 6,500 employees and their families, who shared the Life's Good message. <br>[Photo by LG Electronics]

LG Electronics held the Life's Good Day campaign in Jakarta, Indonesia, inviting employees and their families from five subsidiaries within Indonesia. The campaign, held to commemorate the 33rd anniversary of the Indonesian subsidiary, was attended by approximately 6,500 employees and their families, who shared the Life's Good message.
[Photo by LG Electronics]

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LG Electronics Indonesia employs about 3,000 staff members. LG Electronics has a total of five subsidiaries: a sales subsidiary based in Jakarta with 21 branches, a service subsidiary with around 200 service centers, two manufacturing plants, and a research and development subsidiary established this year.


At this campaign, attendees shared the Life's Good message and pledged to convey the true meaning of the brand philosophy to customers.


Life's Good is a brand philosophy embodying LG Electronics’ belief in continuously striving to provide a good life to global customers, implying "maintaining an optimistic attitude and continuing bold challenges."


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LG Electronics has been making various efforts to spread this message worldwide. Previously, LG Electronics conveyed its brand direction and identity through landmarks and outdoor billboards in major cities such as Dubai, London, New York, and Vietnam. In September, it unveiled a new brand campaign video to share its brand philosophy and values globally. The video recorded 95.7 million views on YouTube in just over two months after its release.


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