Jeonnam Information & Culture Industry Promotion Agency Leads New Market Development by Establishing Laos Tourism IT System

Establishing a Foothold for Tourism Industry Revitalization through a Memorandum of Understanding with Laos Ministry of Information, Culture and Tourism

The Jeonnam Information & Culture Industry Promotion Agency announced on the 4th that SM Soft Co., Ltd. (CEO Park Young-nim, hereinafter referred to as ‘SM Soft’), a participating company in the agency’s ‘ICT Convergence Regional Development Enterprise Support Project,’ successfully completed business with the Ministry of Information, Culture and Tourism of Laos in Vientiane, the capital of Laos, and signed a business agreement to pioneer new markets.

The business agreement ceremony attracted significant attention, attended by Lee In-yong, Director of the Promotion Agency, Park Young-nim, CEO of participating company SM Soft, the Minister and Deputy Director of the Ministry of Information, Culture and Tourism of Laos, as well as local media representatives.

The Korea Creative Content Agency, participating companies, and officials from the Ministry of Information, Culture and Tourism of Laos are taking a commemorative photo. [Photo by Korea Creative Content Agency]

Through this business agreement, SM Soft and the Ministry of Information, Culture and Tourism of Laos will work together to revitalize the tourism industry in Laos by ▲developing comprehensive tourism data services centered on hotels and other accommodations in Laos ▲and jointly advancing workforce training and technical cooperation related to the development.

Moreover, beyond a simple business agreement, a letter of intent was simultaneously signed to supply 1,000 units per year of the visitor information management system to hotels over two years, which is expected to yield tangible results in overseas market entry.

This market entry is part of the ‘ICT Convergence Regional Development Enterprise Support Project’ promoted by Jeollanam-do Province and the Promotion Agency to support regional small and medium-sized enterprises.

This achievement was realized through continuous technological advancement and commercialization support over about a year, as well as negotiations with the Laos government, with Director Lee In-yong accompanying the delegation to provide comprehensive support.

Director Lee In-yong of the Promotion Agency stated, “The fact that a company from Jeonnam Province has secured a foothold in the Laos market, where the ICT industry is taking root, holds much greater significance than the visible numbers suggest,” adding, “We will continue to provide support so that the positive effects of this agreement can spread to all regional companies.”

Meanwhile, since its establishment in 2008, the Promotion Agency has been doing its best to foster the development of Jeollanam-do’s information and culture industry and nurture strong ICT/SW companies by securing and operating government and local government projects worth 34.5 billion KRW in the ICT/SW sector this year alone.

Building on this achievement, the agency plans to continue providing autonomous customized support tailored to corporate needs, including ▲technological advancement support, ▲domestic and international marketing, and ▲testing, to promote the growth of local companies in the future.

This content was produced with the assistance of AI translation services.