"9980 Won Again This Year"… Shinsegae Food Presents Christmas Cake with Frozen Price
Collaboration with Famous Illustrator 'Yeong-ui-ui Sup'
Two Types of Kkotka Cake Released
"Alleviating Consumer Burden in the Era of High Inflation"
Shinsegae Food announced on the 4th that it will offer 'cost-effective' Christmas cakes featuring cute characters at the same price of 9,980 won as last year to ease the burden on consumers facing high inflation.
The Christmas cakes, launched in collaboration with the famous illustrator 'Yeong-ui-ui Sup,' include two types: the 'Joyful Kkotka Cake (9,980 won)' and the 'B?che de No?l with Kkotka' (16,980 won).
The Joyful Kkotka Cake is a spoonable product with layers of strawberry jam and fresh cream on a soft sponge cake. It features a unique packaging design using a snowball-shaped airtight container that preserves the cake's moisture even when refrigerated, allowing it to be enjoyed fresh. The case also features the 'Kkotka' character, making it suitable as a decoration for Christmas home party tables.
The B?che de No?l with Kkotka is characterized by a rich chocolate flavor, topped with Curls chocolate on a chocolate roll cake. Shinsegae Food is also running a promotion where customers who purchase the cakes will receive one of nine Kkotka character stickers to create their own personalized Kkotka cake.
Previously, Shinsegae Food received positive responses last Christmas by releasing the 9,980 won 'Bbangbbangduck' character cake. This product sold 15,000 units within three weeks of launch, increasing Shinsegae Food's cake sales by 30% compared to the same period in 2021.
This year, along with the two new products, Shinsegae Food will introduce Christmas bakery items priced around 10,000 won, including the 'X-MAS Strawberry Cake' topped with fresh strawberries, the 'X-MAS Cheesecake' known for its soft texture and rich cheese flavor, the 'Santa Sangtu Gwaja' made with prickly pear and green tea powder to evoke the Christmas atmosphere, and the 'X-MAS Mini Donut Set' featuring three types of brightly colored glazed donuts.
Shinsegae Food will also partner with Shinsegae L&B to offer up to a 30% discount when customers purchase four types of Christmas cakes along with wines such as 'Canti Moscato d'Asti' and 'Canti Piemonte Brachetto' sold at liquor stores within E-Mart from the 15th to the 25th. Additionally, from the 14th to the 20th, an online pre-order event will be held on SSG.com, where customers who purchase the two Kkotka cakes will be entered into a draw to win Kkotka plush indoor slippers and Kkotka keyrings.
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A Shinsegae Food representative stated, "We plan to continue offering high-quality bakery products at reasonable prices to alleviate consumers' burdens."
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