Wando-gun's 'Hometown Love Donation System' Attracts Over 2,000 Participants, Showing Strong Promotional Impact

Monthly Donation Count Increased 2.5 Times Compared to October

Wando-gun, Jeollanam-do is seeing a significant increase in participants of the ‘Hometown Love Donation System’ implemented from January 1 this year, showing effective promotional results as the year-end approaches.

According to the county on the 30th, as of November 27, about 300 monthly donation cases were received, which is approximately 2.5 times higher compared to October. This year, around 2,000 people have participated in Wando-gun’s Hometown Love Donation System.

County officials have identified an increase in participation from office workers who receive full tax credit benefits when donating 100,000 won ahead of year-end tax settlements, and are focusing promotion efforts on office workers who do not have an address within the county.

At the Hometown Love Donation System promotional booth, Wando natives are taking sticker photos in a photo booth.
[Photo by Wando-gun]

In particular, to encourage mutual donations with other cities and counties, the county produced and distributed a ‘Customized Hometown Love Donation System Promotional Leaflet’ targeting county employees, which received great response.

On the 21st, they visited the Wando Fire Station to distribute promotional materials and promote events related to the Hometown Love Donation System.

They also conducted various promotional activities by operating booths for the Hometown Love Donation System at events such as ‘Taking Life Four-Cut Sticker Photos with Hometown Friends,’ ‘Hometown Love Memory Lottery’ events, the Jeonnam Sports Festival, Slow Walking Festival, and the Jangbogo Hansang Awards Ceremony.

The county created the nation’s first landing page for the Hometown Love Donation System to make donations easy and convenient.

So far, related organizations including county public officials, Wando County Council, Wando County Forestry Cooperative, Wando Nonghyup (Wando-gun branch, Nohwa, Cheongsan, Soan), Soan Fisheries Cooperative, as well as the Wando-eup Residents’ Autonomy Committee, Geumil-eup Village Leaders, and Geumdang-myeon social groups have joined forces to promote mutual donations.

A county official said, “We expect the Hometown Love Donation to continue spreading in December,” adding, “We will promote the Hometown Love Donation System by visiting related organizations and institutions outside the county.”

Meanwhile, the county is running the ‘Samsamhan Wando Love Event’ until the 3rd of next month, selecting winners based on donation order and donation amount.

Winners include donors with donation order numbers 1, 100, 200 to 2023 (in hundreds), and donors who reach donation amounts of 10 million won, 50 million won, and 100 million to 1 billion won (in 50 million won increments), who will receive Wando Love Gift Certificates.

Wando = Asia Economy Honam Reporting Headquarters Reporter Choi Kyungpil just8440@asiae.co.kr

This content was produced with the assistance of AI translation services.