Sapporo Beer Releases Winter Limited Edition 'Winter Story'

Sapporo Beer announced on the 30th that it will release a limited winter edition beer, 'Sapporo Winter Story,' in December.

Winter Story is Japan's first seasonal limited edition beer, launched in 1988, and has been a winter steady seller loved by consumers for over 30 years. In South Korea, since its first release in 2015, more than 90% of the limited quantity was shipped within two months, maintaining steady popularity to this day.

Winter Story features a clean taste despite its higher alcohol content of 5.5%, compared to 'Sapporo Premium,' based on Sapporo Beer's expertise. Especially this year's Winter Story uses some 'wheat malt' to emphasize a smooth umami flavor and a clean aftertaste. Sapporo Beer's Winter Story will be released in 500mL cans and will be available nationwide at convenience stores and large discount marts.

This year's package strengthens the image of the winter limited beer with a calm navy-colored body and golden wave accents. Additionally, the snowflake shape adds symbolism to the winter beer, evoking the snowy midwinter night sky.

This content was produced with the assistance of AI translation services.