Andar Opens 'Andar Seongsu Showroom' in Seongsu-dong
Operation in Seongsu-dong until the end of July next year
Andar announced on the 27th that it will operate the 'Andar Seongsu Showroom' in Seongsu-dong, Seongdong-gu, Seoul until July 31 next year. As Andar has declared the full-scale expansion into overseas markets, it plans to operate the space as a diverse venue targeting not only domestic customers but also foreigners visiting Korea.
The Andar Seongsu Showroom is designed as a space where visitors can experience Andar's philosophy of pursuing exercise and leisure in daily life, as well as the excellent quality of its signature products. At this showroom, Andar will introduce its signature items such as leggings and bralettes from the Air Cooling, Rilaire, and Air Expert lines, as well as representative athleisure products for women and men that can be worn in any situation without distinction between daily wear and exercise.
Foreign visitors to the site will be welcomed in multiple languages including English, Chinese, and Japanese to ensure they can enjoy the Andar Seongsu Showroom without language barriers. The showroom operates daily from 10:30 AM to 7:30 PM.
An Andar representative said, “We opened the showroom in Seongsu-dong to offer a unique experience of Andar, which is expanding its influence beyond Korea into the global athleisure market. Following the launch of overseas offline stores and D2C-focused operations, we plan to accelerate our global market strategy by increasing touchpoints with consumers worldwide through this showroom.”
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Meanwhile, the showroom will also feature 'mixsoon,' a global skincare brand recently invested in by Andar’s parent company, Eco Marketing. Recognized for its product quality overseas, including being stocked at Galeries Lafayette department store in Paris, France, mixsoon will introduce clean beauty products that maximize the content of natural ingredients through this showroom opening.
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