Baby Shark and Enhypen Captivate New York... Participate in US 'Macy's Parade'

Giant Pinkfong Baby Shark Balloon and Shark Family Car Parade
ENHYPEN Participates in Movie 'Baby Shark Big Movie' to be Released Next Month

Pinkfong Baby Shark was invited as the representative Korean character to the United States' largest Thanksgiving event, the Macy’s Thanksgiving Day Parade, and marched through the streets of New York.

Pinkfong Baby Shark and the group Enhypen, invited as Korean representative characters to the United States' largest Thanksgiving event, the Macy’s Thanksgiving Day Parade, marched through New York City, proving their global popularity.
[Photo by The Pinkfong Company]

The Pinkfong Company announced on the 24th that Pinkfong Baby Shark was the only Korean representative character invited to participate in the Macy’s Thanksgiving Day Parade.

Marking its 97th edition this year, the Macy’s Parade is a massive event featuring global superstars annually. Pinkfong Baby Shark marched again this year, following last year, covering approximately 4 km from Manhattan’s Central Park to Herald Square, meeting New York citizens and tourists.

In particular, the Macy’s Parade is broadcast live through the American network NBC and is considered one of the most-watched broadcasts in the United States, establishing itself as an iconic American festival.

The day before, The Pinkfong Company showcased a giant Pinkfong Baby Shark character balloon towering 7.6 meters high and a dazzling underwater shark family-themed parade car over 5.4 meters tall during the parade starting at 8:30 AM, receiving enthusiastic cheers from the crowd.

The parade also featured ENHYPEN, artists from HYBE Labels who collaborated as the original voice cast for the animated film Baby Shark’s Big Movie. The seven ENHYPEN members (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki) performed a spectacular show to the movie’s OST, “Keep Swimmin’ Through.”

This year’s parade included global stars such as popular actress Ashley Park, legendary rock band Chicago, Grammy-winning musician Jon Batiste, and a cappella group Pentatonix. Alongside a massive parade corps consisting of 8,000 volunteers, over 700 performers, and 12 marching bands, they marched through the heart of New York, delivering an overwhelming spectacle.

The Pinkfong Baby Shark participated as the representative Korean character in the United States' largest Thanksgiving event, the Macy's Thanksgiving Day Parade.
[Photo by The Pinkfong Company]

Baby Shark’s Big Movie, co-produced by The Pinkfong Company and ENHYPEN, is a new film following the TV series Baby Shark Olivia and William, which proved its popularity worldwide including in the UK, Italy, Australia, and Indonesia, after ranking first in children’s viewership on its first day of broadcast in the United States. The movie will be available first in the North American market via the global online streaming service (OTT) Paramount+ starting next month. It will premiere on the 8th in the US and Canada, and on the 9th in the UK and Australia.

Baby Shark’s Big Movie draws attention not only for the ENHYPEN collaboration but also for its star-studded cast and crew, including director Alan Foreman, who won an Emmy Award in the animation category, and stars from NBC’s longest-running comedy show Saturday Night Live such as Ego Nwodim and Chloe Fineman, along with Kimiko Glenn from Orange Is the New Black, Luke Youngblood from Harry Potter and the Sorcerer’s Stone, and hip-hop star Cardi B.

The domestic release schedule for Baby Shark’s Big Movie will be announced later.

This content was produced with the assistance of AI translation services.