Cuchen Releases Web Drama 'Meogeoba Season 2'... Featuring 'Bap Omakase' Concept
Emphasizing the Image of a Rice Cooker Specialty Company
Cuchen announced that it will produce the second season of its original web drama ‘MeogeoBAR’ (Meogeoba) and release it on the company’s official YouTube channel on the 24th.
The first season of the web drama Meogeoba, which premiered last March, depicted the daily lives of young people running a restaurant in a sitcom format and recorded approximately 650,000 cumulative views.
Comprising a total of six episodes, Meogeoba Season 2 explores common situations in restaurants through the lens of the MZ generation (Millennials + Generation Z) code. Various episodes feature foreign customers who know more about rice than Koreans, visits from the earnest ‘Lonely Gourmet,’ and highlight the features of new products such as the Cuchen Brain rice cooker, electric range, and small home appliances.
Cuchen set Meogeoba as a ‘rice omakase specialty restaurant’ showcasing rice dishes made from various rice varieties. This was intended to enhance familiarity with consumers while emphasizing Cuchen’s image as a specialist rice cooker company.
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A Cuchen representative said, “We are continuously developing content using formats popular among the MZ generation to spark curiosity about Cuchen among young consumers. Season 2 will also feature cameos from various comedians who play supporting roles, including Park Kyungho, known as ‘Mutukhaebyeong’ and popular for ‘My Business Diary,’ Lee Jeongsu from the ‘Special Forces,’ and Kim Jiyoung, who is currently acting as a Filipino wife in Gag Concert 2’s ‘Nitung’s Human Theater.’”
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