Modetour Wins Grand Prize in Travel Category at Korea Communication Awards

Operating 6 Official Channels Including YouTube and Instagram
Providing Differentiated Travel Content
Planning to Launch Various Customer Participation Events

Modetour announced on the 24th that it won the Grand Prize in the 'Korea Internet Communication Awards Travel Category' at the 16th Korea Communication Awards ceremony.

Jung Hee-yong, Head of External Cooperation Department at Modetour (center), is posing for a commemorative photo after receiving the Grand Prize at the Korea Communication Awards. [Photo by Modetour]

Modetour received the Grand Prize in the travel category in recognition of its achievements proven through customer VOC and customer FGI (Focus Group Interview) conducted by industry, based on the communication (social) index (ICSI·SCSI) evaluated directly by customers and the big data-based content competitiveness index (CQI).

Modetour operates a total of six official social networking service (SNS) channels including YouTube, Instagram, Facebook, Naver Blog, KakaoTalk Channel, and Threads, providing diverse and distinctive travel media content. It also communicates with online users through timely travel information and various communication event promotions.

Jung Heeyong, Head of External Cooperation Department at Modetour, said, "This award is the result of our efforts in online marketing and digital transformation to respond to the rapidly changing travel market paradigm after COVID-19," adding, "We plan to continue active communication with customers by expanding and operating SNS channels and introducing various customer participation events."

This content was produced with the assistance of AI translation services.