Zaigle Conducts Nationwide Experiential Marketing with Its Own Marketer Program 'Zaigle On Master'

Zaigle announced on the 24th that it conducted a 2-night 3-day trial marketing event for its premium healthcare medical device, the ‘ZaigleON Nest,’ on Home&Shopping broadcasts, garnering great interest from consumers and successfully launching its marketing campaign on Home&Shopping.

The ZaigleON Nest trial marketing, conducted as part of customer-tailored marketing, is led by ‘ZaigleON Masters’ recruited nationwide by Zaigle?professional consultants with extensive knowledge of healthcare medical devices.

Customers who apply for the trial through the home shopping broadcast are personally met by a ZaigleON Master, who provides detailed guidance on product usage and trial cases. Customers can experience the product and make a purchase during the trial. This consumer-friendly marketing approach allows customers to comfortably try the product at home without any burden before deciding to buy.

One of the flagship products of the premium healthcare brand ‘ZaigleON,’ the high-frequency stimulator ‘ZaigleON Nest,’ effective for pain relief, is a medical device approved as Class 3 by the Ministry of Food and Drug Safety. It delivers beneficial high-frequency waves to the body, generating bio-thermal energy that raises deep body heat and increases body temperature, thereby alleviating pain and providing excellent management effects. The device also features voice guidance mode, convenient remote control operation, adjustable intensity levels from 1 to 15, and user safety lock functions, ensuring user convenience and safety.

The company stated, “Customers who have used the product unanimously agree that it is a functional health medical care device that can be kept at home for personal management.” They added, “It is especially good news for the MZ generation, who frequently use smartphones and computers, as well as consumers suffering from pain due to chronic degenerative diseases including frozen shoulder.” They also noted, “The function of raising bio-thermal energy is particularly beneficial in the chilly weather these days, keeping the body warm.”

A Zaigle representative said, “As the saying goes, ‘Seeing once is better than hearing a hundred times,’ we believe there is no more effective marketing than direct experience for consumers.” They continued, “We will enhance consumer accessibility to our outstanding medical healthcare home appliances, including the high-frequency stimulator ZaigleON Nest, oxygen generators, and LED care devices, to increase sales.”

Meanwhile, Zaigle is accelerating efforts to strengthen future growth engines by actively advancing its LFP (Lithium Iron Phosphate) battery business alongside its healthcare medical device business. The company has completed an equity contribution in kind to its U.S. subsidiary Zaicell, reorganized the secondary battery business division, recruited industry experts, and is working on strengthening LFP-related technologies and other necessary tasks for business development.

This content was produced with the assistance of AI translation services.